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| Author | Identifier | Number of Items | Total Downloads |
|---|---|---|---|
| Alpert, F |  https://orcid.org/0000-0002-0912-2261 |
13 | 13390 |
| Title | Author(s) | IrusType | Repository | Item URL | Total Downloads |
|---|---|---|---|---|---|
| An application of Keller's brand equity model in a B2B context | Kuhn, K.; Alpert, F.; Pope, N. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:159268 | 5679 |
| Consumer perceived brand innovativeness: conceptualisation and measurement | Shams, Rahil; Alpert, Frank; Brown, Mark | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:360570 | 642 |
| Entertainment software: Suddenly huge, little understood | Alpert, Frank | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:130952 | 3077 |
| Internships in marketing: Goals, structures, and assessment--Student, company and academic perspectives | Alpert, Frank; Heaney, Joo-Gim; Kuhn, Kerri-Ann L. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:188715 | 2672 |
| Modelling consumer entertainment software choice: An exploratory examination of key attributes, and differences by gamer segment | Prugsamatz, Sunita; Lowe, Ben; Alpert, Frank | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:220663 | 383 |
| Pricing strategy and the formation and evolution of reference price perceptions in new product categories | Lowe, Ben; Alpert, Frank | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:215553 | 1 |
| Strategic drivers of customer engagement: Practical applications | Roberts, Christopher; Alpert, Frank; Roberts, Carissa | Book Section | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:404054 | 743 |
| The impact of alcohol sponsorship in sport upon university sportspeople | Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; Mangan, John | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:335663 | 2 |
| The relative influence of pioneer and follower price on reference price and value perceptions | Lowe, Ben; Alpert, Frank | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:220651 | 1 |
| The role of brand credibility in the relationship between brand innovativeness and purchase intention | Shams, Rahil; Brown, Mark; Alpert, Frank | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:688470 | 2 |
| Total customer engagement: Designing and aligning key strategic elements to achieve growth | Roberts, C.; Alpert, Frank | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:220657 | 5 |
| Video use in lecture classes: Current practices, student perceptions and preferences | Alpert, Frank; Hodkinson, Chris S. | Article | University of Queensland [UQ eSpace] | 182 | |
| Young consumers’ exposure to alcohol sponsorship in sport | Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, John | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:354945 | 1 |
