Title |
Author(s) |
IrusType |
Repository |
Item URL |
Total Downloads |
Brandname confusion: subjective and objective measures of orthographic similarity |
Burt, Jennifer S.; McFarlane, Kimberley A.; Kelly, Sarah; Humphreys, Michael S.; Weatherall, Kimberlee G.; Burrell, Robert G. |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:478316 |
86 |
Event-related advertising and the special case of sponsorship-linked advertising |
Kelly, Sarah J.; Cornwell, T. Bettina; Coote, Leonard V.; McAlister, Anna R. |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:271366 |
1 |
Exploring the wicked problem of athlete and consumer vulnerability in sport |
Westberg, Kate; Stavros, Con; Smith, Aaron; Newton, Joshua; Kelly, Sarah; Beus, Shenae; Lindsay, Sohie; Adair, Daryl |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:414089 |
350 |
It works two ways: impacts of sponsorship alliance upon sport and sponsor image |
Kelly, Sarah Jane; Ireland, Michael; Mangan, John; Williamson, Harley |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:533117 |
1218 |
Mellowing skeptical consumers: An examination of sponsorship-linked advertising |
Kelly, Sarah; Coote, Len; Cornwell, T. Bettina; McAlister, Anna |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:533113 |
570 |
Sponsorship, ambushing, and counter-strategy: Effects upon memory for sponsor and event |
Humphreys, Michael S.; Cornwell, T. Bettina; McAlister, Anna R.; Kelly, Sarah J.; Quinn, Emerald A.; Murray, Krista L. |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:204579 |
3 |
The effects of model size and race on Chinese consumers' reactions: a social comparison perspective |
Keh, Hean Tat; Park, Il Hye; Kelly, Sarah; Du, Xiaomeng |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:380912 |
1 |
The impact of alcohol sponsorship in sport upon university sportspeople |
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; Mangan, John |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:335663 |
2 |
Young consumers’ exposure to alcohol sponsorship in sport |
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, John |
Article |
University of Queensland [UQ eSpace] |
https://espace.library.uq.edu.au/view/UQ:354945 |
1 |