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Author statistics

Author Identifier Number of Items Total Downloads
KELLY, S https://orcid.org/0000-0002-4664-5248 9 2232

Items

Title Author(s) IrusType Repository Item URL Total Downloads
Brandname confusion: subjective and objective measures of orthographic similarity Burt, Jennifer S.; McFarlane, Kimberley A.; Kelly, Sarah; Humphreys, Michael S.; Weatherall, Kimberlee G.; Burrell, Robert G. Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:478316 86
Event-related advertising and the special case of sponsorship-linked advertising Kelly, Sarah J.; Cornwell, T. Bettina; Coote, Leonard V.; McAlister, Anna R. Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:271366 1
Exploring the wicked problem of athlete and consumer vulnerability in sport Westberg, Kate; Stavros, Con; Smith, Aaron; Newton, Joshua; Kelly, Sarah; Beus, Shenae; Lindsay, Sohie; Adair, Daryl Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:414089 350
It works two ways: impacts of sponsorship alliance upon sport and sponsor image Kelly, Sarah Jane; Ireland, Michael; Mangan, John; Williamson, Harley Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:533117 1218
Mellowing skeptical consumers: An examination of sponsorship-linked advertising Kelly, Sarah; Coote, Len; Cornwell, T. Bettina; McAlister, Anna Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:533113 570
Sponsorship, ambushing, and counter-strategy: Effects upon memory for sponsor and event Humphreys, Michael S.; Cornwell, T. Bettina; McAlister, Anna R.; Kelly, Sarah J.; Quinn, Emerald A.; Murray, Krista L. Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:204579 3
The effects of model size and race on Chinese consumers' reactions: a social comparison perspective Keh, Hean Tat; Park, Il Hye; Kelly, Sarah; Du, Xiaomeng Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:380912 1
The impact of alcohol sponsorship in sport upon university sportspeople Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; Mangan, John Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:335663 2
Young consumers’ exposure to alcohol sponsorship in sport Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, John Article University of Queensland [UQ eSpace] https://espace.library.uq.edu.au/view/UQ:354945 1
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