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| Author | Identifier | Number of Items | Total Downloads |
|---|---|---|---|
| Pappu, R |  https://orcid.org/0000-0003-0702-7436 |
15 | 1974 |
| Title | Author(s) | IrusType | Repository | Item URL | Total Downloads |
|---|---|---|---|---|---|
| A consumer-based method for retailer equity measurement: Results of an empirical study | Pappu, Ravi; Quester, Pascale | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:78765 | 233 |
| A theoretical framework for analysis of multiple sponsorship effects on consumer responses | Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi | Book Section | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:159603 | 2 |
| Brand innovativeness effects on quality, satisfaction and loyalty | Pappu, Ravi; Quester, Pascale | Conference Papers/Posters | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:306026 | 2 |
| Celebrity endorsement, brand credibility and brand equity | Spry, Amanda; Pappu, Ravi; Cornwell, Bettina | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:227015 | 20 |
| Consumer-based brand equity and country-of-origin relationships: Some empirical evidence | Pappu, Ravi; Quester, Pascale G.; Cooksey, R. W. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:78764 | 7 |
| Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity | Pappu, Ravi; Cornwell, T. Bettina | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:323278 | 5 |
| Country equity: Conceptualization and empirical evidence | Pappu, Ravi; Quester, Pascale | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:206262 | 428 |
| Country image and consumer-based brand equity: Relationships and implications for international marketing | Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:131733 | 4 |
| Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands | Pappu, Ravi; Quester, Pascale | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:78763 | 1095 |
| How does brand innovativeness affect brand loyalty? | Pappu, Ravi; Quester, Pascale G. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:376508 | 5 |
| Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior | Goh, Iris Kai Lin ; Pappu, Ravi; Chien, P. Monica | Article | University of Queensland [UQ eSpace] | 57 | |
| Multiple celebrity endorsement | Yu, Sik Chuen (Max); Pappu, Ravi | Book Section | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:541439 | 1 |
| Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects | Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:235043 | 42 |
| Sponsorship portfolio as a brand-image creation strategy | Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:222646 | 7 |
| Why do undergraduate marketing majors select marketing as a business major? Evidence from Australasia | Pappu, Ravi | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:3432 | 66 |
