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| Author | Identifier | Number of Items | Total Downloads |
|---|---|---|---|
| CHIEN, P |  https://orcid.org/0000-0003-1666-0479 |
11 | 336 |
| Title | Author(s) | IrusType | Repository | Item URL | Total Downloads |
|---|---|---|---|---|---|
| A theoretical framework for analysis of image transfer in multiple sponsorships | Chien, Pi-Hsuan Monica; Cornwell, T. Bettina; Stokes, Robyn | Conference Papers/Posters | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:102742 | 23 |
| A theoretical framework for analysis of multiple sponsorship effects on consumer responses | Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi | Book Section | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:159603 | 2 |
| Consumer evaluations of sponsor brand associations | Chien, Pi-Hsuan Monica | Thesis or Dissertation | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:180166 | 26 |
| I am having a dilemma: factors affecting resident support of event development in the community | Chien, P. Monica; Ritchie, Brent W.; Shipway, Richard; Henderson, Holly | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:253507 | 4 |
| Impulse buying behaviour in tourism: a new perspective | Karl, Marion; Chien, P. Monica; Ong, Faith | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:0075692 | 2 |
| Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior | Goh, Iris Kai Lin ; Pappu, Ravi; Chien, P. Monica | Article | University of Queensland [UQ eSpace] | 57 | |
| Rejoinder to commentary on Chien, Cornwell, and Pappu (2010): Advancing research on sponsorship portfolio effects | Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:235043 | 42 |
| Sponsorship portfolio as a brand-image creation strategy | Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:222646 | 7 |
| Sport scandal and fan response: The importance of ambi-fans | Sun, Wanting; Chien, P. Monica; Weeks, Clinton S. | Article | University of Queensland [UQ eSpace] | 1 | |
| The role of the media in influencing residents' support for the 2012 Olympic Games | Ritchie, Brent W.; Shipway, Richard; Chien, P. Monica | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:229301 | 163 |
| Travelers' health risk perceptions and protective behavior: a psychological approach | Chien, P. Monica; Sharifpour, Mona; Ritchie, Brent W.; Watson, Bernadette | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:405793 | 9 |
