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| Author | Identifier | Number of Items | Total Downloads |
|---|---|---|---|
| Brown, M |  https://orcid.org/0000-0003-1857-1664 |
7 | 2662 |
| Title | Author(s) | IrusType | Repository | Item URL | Total Downloads |
|---|---|---|---|---|---|
| Buying or browsing? An exploration of shopping orientations and online purchase intention | Brown, M.; Pope, N. K. L.; Voges, K. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:64633 | 13 |
| Consumer perceived brand innovativeness: conceptualisation and measurement | Shams, Rahil; Alpert, Frank; Brown, Mark | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:360570 | 642 |
| Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context | Gottlieb, Udo; Brown, Mark; Ferrier, Elizabeth | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:293902 | 1002 |
| Investigating the relationship between internet privacy concerns and online purchase behavior | Brown, Mark; Muchira, Rose | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:69249 | 998 |
| The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising | Pope, N. K. L.; Voges, K.; Brown, M. R. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:69247 | 1 |
| The impact of comedic violence on viral advertising effectiveness | Brown, M. R.; Bhadury, R. K.; Pope, N. K. Ll. | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:201632 | 4 |
| The role of brand credibility in the relationship between brand innovativeness and purchase intention | Shams, Rahil; Brown, Mark; Alpert, Frank | Article | University of Queensland [UQ eSpace] | https://espace.library.uq.edu.au/view/UQ:688470 | 2 |
