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Item Statistics

An application of Keller's brand equity model in a B2B context

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:159268
Author(s)Kuhn, K.; Alpert, F.; Pope, N.
Item typeArticle
JournalQualitative Market Research: An International Journal, Print_ISSN:1352-2752
DOIhttps://doi.org/10.1108/13522750810845540

Usage Date Range

Note: Statistics broken down by country are only available from Apr 2019 onwards.

     

Country Reporting Period Total Apr-2019 May-2019 Jun-2019 Jul-2019 Aug-2019 Sep-2019 Oct-2019 Nov-2019 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Apr-2020 May-2020 Jun-2020 Jul-2020 Aug-2020 Sep-2020 Oct-2020 Nov-2020 Dec-2020 Jan-2021 Feb-2021 Mar-2021 Apr-2021 May-2021 Jun-2021 Jul-2021 Aug-2021 Sep-2021 Oct-2021 Nov-2021 Dec-2021
Overall totals 3892 276 253 120 141 115 146 208 232 184 186 231 264 291 254 125 21 33 56 37 58 45 22 60 105 78 58 30 30 35 52 74 33 39
United Kingdom 933 105 76 18 29 16 15 57 85 94 54 51 89 102 69 12 0 2 4 1 5 5 3 14 5 10 3 0 0 0 2 1 1 5
Australia 425 11 43 19 2 12 36 29 9 7 7 8 21 19 32 25 4 5 22 13 7 5 1 9 19 9 6 6 2 9 17 8 1 2
India 289 12 10 7 8 15 9 7 12 13 14 12 10 18 25 11 6 1 2 2 3 4 4 7 22 12 2 0 3 3 10 18 2 5
Netherlands 250 29 13 6 8 2 7 22 22 12 16 21 29 27 8 11 0 0 1 0 3 3 1 2 3 0 0 2 0 0 0 2 0 0
United States 238 5 10 12 10 4 10 13 9 6 10 20 16 15 17 4 3 3 3 7 1 4 1 5 12 4 2 6 4 3 4 6 2 7
Unknown 126 2 4 5 0 6 3 3 3 5 3 7 8 5 9 5 1 4 2 0 2 1 2 2 13 10 1 0 6 2 3 6 1 2
South Africa 108 7 10 7 22 2 12 7 2 1 1 3 5 7 3 3 1 2 1 0 0 1 0 0 0 3 1 2 1 0 0 1 3 0
Germany 100 11 7 5 9 6 3 3 10 6 7 8 4 6 2 3 0 1 0 2 0 2 0 0 1 1 0 2 0 0 0 1 0 0
Malaysia 62 2 4 1 1 1 2 2 1 4 2 5 3 5 2 1 1 0 0 2 5 1 0 3 2 6 1 3 0 0 0 0 1 1
Sri Lanka 59 2 2 3 1 10 7 2 4 1 0 6 4 2 4 3 0 0 0 0 0 0 0 1 0 1 3 1 1 1 0 0 0 0
Pakistan 56 0 1 0 1 1 3 0 5 3 3 2 4 6 2 2 0 0 0 0 0 0 1 0 1 2 1 1 2 0 0 11 2 2
Vietnam 53 1 0 1 1 2 1 2 0 2 3 1 2 1 1 0 0 0 0 0 0 3 3 1 2 1 15 2 1 1 1 3 2 0
Taiwan 52 4 0 1 5 3 3 5 2 1 0 1 1 0 4 7 0 1 4 0 3 0 1 0 1 1 1 0 0 0 1 0 2 0
Singapore 50 3 13 0 2 2 4 1 0 0 3 5 2 2 2 1 0 2 0 2 0 0 1 1 0 1 2 0 0 0 0 1 0 0
Indonesia 49 1 5 0 4 1 3 3 1 1 4 2 1 3 5 1 0 1 0 2 0 0 0 0 0 1 1 0 0 2 1 6 0 0
Thailand 46 3 0 0 4 6 3 2 5 2 4 3 3 1 1 1 0 0 1 0 0 1 1 0 0 0 0 0 1 1 1 0 1 1
Denmark 44 1 1 8 0 1 0 3 0 2 5 4 7 7 3 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
Ireland 40 6 2 0 0 0 1 2 3 1 6 5 3 3 4 0 0 0 0 0 0 2 0 1 0 0 0 0 0 0 0 0 1 0
Italy 37 1 0 2 3 1 1 1 1 1 1 3 5 6 1 1 1 1 0 0 0 0 0 1 0 0 2 1 0 0 1 0 1 1
Hong Kong 35 5 5 0 2 1 0 1 3 0 3 4 1 2 1 0 0 0 1 1 1 0 0 1 1 0 0 0 1 0 0 0 0 1
Turkey 35 6 2 2 1 1 1 1 2 1 0 2 3 2 4 1 0 0 0 0 0 2 0 0 0 1 3 0 0 0 0 0 0 0
Portugal 34 6 1 0 1 0 1 2 6 0 0 0 1 1 0 1 0 1 0 1 7 0 0 1 3 0 1 0 0 0 0 0 0 0
Zimbabwe 33 1 1 1 0 4 1 5 1 0 0 0 0 0 4 1 0 0 0 0 6 0 0 0 0 2 1 0 1 0 3 0 1 0
Sweden 32 4 2 0 0 0 1 2 0 1 5 4 4 6 1 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
China 31 5 0 0 0 2 0 0 3 0 2 1 1 0 3 1 0 1 1 1 0 3 1 1 1 0 1 0 0 1 2 0 0 0
Finland 31 4 4 1 0 1 0 2 5 1 1 5 3 0 2 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
Philippines 31 2 2 0 2 2 1 1 3 0 0 1 2 0 0 0 0 0 1 1 1 2 0 1 0 1 0 0 1 0 2 2 2 1
Canada 28 0 0 2 2 2 2 0 4 1 3 2 0 1 0 1 0 0 0 0 0 1 0 0 1 0 2 0 1 1 0 2 0 0
New Zealand 28 0 0 0 1 0 5 1 1 0 0 0 0 0 2 1 2 1 1 1 0 0 0 0 5 4 0 0 1 1 0 1 0 0
Kenya 27 1 3 0 0 0 0 0 0 0 0 0 2 0 2 2 0 0 1 0 2 0 0 1 5 0 2 0 0 0 0 0 3 3
Nigeria 24 1 1 0 2 0 1 0 3 1 0 3 3 1 0 0 1 0 0 0 0 0 0 0 0 0 1 0 2 1 0 1 2 0
Belgium 23 1 3 1 0 1 1 1 0 1 0 5 3 2 0 1 0 0 0 0 2 1 0 0 0 0 0 0 0 0 0 0 0 0
United Arab Emirates 23 0 0 0 1 0 0 1 0 2 0 2 0 12 2 0 0 0 2 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0
Bangladesh 21 1 0 0 0 1 0 2 0 0 0 2 0 0 2 0 0 3 3 0 0 0 1 2 2 1 0 0 0 0 0 0 0 1
France 20 0 0 0 0 0 0 0 1 1 2 2 1 1 5 1 0 0 2 0 1 0 0 0 0 0 2 0 0 0 0 0 1 0
Switzerland 19 0 3 1 1 0 0 0 0 1 0 1 3 1 2 4 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0
Japan 18 0 1 3 1 1 1 0 0 1 0 4 0 1 0 3 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
Spain 16 1 0 0 2 0 1 0 2 0 0 2 2 0 3 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0
Egypt 15 0 0 0 3 0 0 0 3 0 1 1 0 3 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0
Ethiopia 15 0 0 1 0 0 0 0 2 1 2 1 0 0 0 3 0 0 2 0 0 0 0 0 0 0 0 0 0 2 0 1 0 0
Iran, Islamic Republic of 15 1 0 1 0 0 0 0 6 1 1 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2
Austria 14 1 0 1 0 0 0 3 1 0 5 0 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Ghana 14 0 2 0 0 3 0 0 0 0 0 0 3 1 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 3 0 0 0 0
Hungary 14 2 1 0 1 1 0 0 0 2 1 0 2 1 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0
Norway 14 3 1 2 0 0 1 0 3 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 1
Korea, Republic of 12 1 1 0 2 0 0 2 2 1 1 0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0
Lithuania 12 2 0 1 0 0 0 0 0 1 1 5 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Nepal 12 0 0 0 1 0 0 0 0 1 2 0 1 1 1 0 0 0 0 0 0 1 1 0 0 1 0 1 0 0 0 0 0 1
Romania 12 0 2 0 1 0 0 0 0 0 0 1 0 2 2 1 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 1 0
Europe 10 7 0 0 0 0 0 0 0 0 1 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Greece 10 0 0 0 0 0 0 1 0 1 0 0 2 2 2 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0
Bulgaria 8 0 0 0 0 0 0 0 0 0 0 5 2 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Iceland 8 0 0 0 1 0 0 0 0 0 4 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0
Peru 8 2 0 1 0 0 0 2 0 0 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Poland 8 0 0 2 0 0 0 1 1 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Russian Federation 8 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 4 0 0 0 0 0 0 0 0 0 1
Saudi Arabia 8 0 2 0 0 0 0 2 0 0 0 0 1 0 1 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Brazil 7 0 1 0 0 0 0 0 1 0 1 0 1 2 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0
Cambodia 7 0 5 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Czech Republic 7 0 0 0 1 0 0 1 0 0 1 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0
Botswana 6 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 4 0 0 0 0 0 0 1 0 0 0 0 0 0
Macao 6 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0
Colombia 5 0 0 0 0 2 0 0 0 0 0 0 2 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Israel 5 1 2 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mexico 5 0 0 0 0 0 0 1 0 0 0 2 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Zambia 5 2 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Algeria 4 2 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Maldives 4 1 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0
Mauritius 4 0 0 0 0 1 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Mongolia 4 0 0 1 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0
Morocco 4 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0
Myanmar 4 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Brunei Darussalam 3 0 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Croatia 3 1 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Jersey 3 0 0 0 0 0 0 1 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Jordan 3 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Kazakhstan 3 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0
Kuwait 3 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0
Slovakia 3 1 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Slovenia 3 0 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Trinidad and Tobago 3 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
Angola 2 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Azerbaijan 2 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Bahrain 2 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Chile 2 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cyprus 2 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Estonia 2 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Latvia 2 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Malawi 2 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0
Malta 2 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Qatar 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0
Ukraine 2 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0
Yemen 2 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Albania 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Argentina 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Barbados 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Burkina Faso 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cameroon 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0
Cape Verde 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0
Costa Rica 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cote d'Ivoire 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
Curacao 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Ecuador 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Georgia 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Lebanon 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Macedonia 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Namibia 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0
Oman 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0
Serbia 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
South Sudan 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0
Syrian Arab Republic 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Tunisia 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Uganda 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Uruguay 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
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