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Third party customers infecting other customers for better or for worse

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:291673
Author(s)Tombs, Alastair G.; McColl-Kennedy, Janet R.
Item typeArticle
JournalPsychology and Marketing, Print_ISSN:0742-6046, Online_ISSN:1520-6793
DOIhttps://doi.org/10.1002/mar.20604

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