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The role of brand credibility in the relationship between brand innovativeness and purchase intention

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:688470
Author(s)Shams, Rahil; Brown, Mark; Alpert, Frank
Item typeArticle
DOIhttps://doi.org/10.1362/147539217X14909732699534

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