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Pricing strategy and the formation and evolution of reference price perceptions in new product categories

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:215553
Author(s)Lowe, Ben; Alpert, Frank
Item typeArticle
JournalPsychology and Marketing, Print_ISSN:0742-6046, Online_ISSN:1520-6793
DOIhttps://doi.org/10.1002/mar.20361

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