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Using brand personality to differentiate regional tourism destinations

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:240573
Author(s)Murphy, L.; Moscardo, G.; Benckendorff, P.
Item typeArticle
JournalJournal of Travel Research, Print_ISSN:0047-2875, Online_ISSN:1552-6763
DOIhttps://doi.org/10.1177/0047287507302371

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