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| Repository | University of Queensland [UQ eSpace] |
| URL | https://espace.library.uq.edu.au/view/UQ:220657 |
| Author(s) | Roberts, C.; Alpert, Frank |
| Item type | Article |
| Journal | Journal of Product & Brand Management, Print_ISSN:1061-0421 |
| DOI | https://doi.org/10.1108/10610421011046175 |
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