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Including don’t know answer options in brand image surveys improves data quality

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:297010
Author(s)Dolnicar, Sara; Grün, Bettina
Item typeArticle
JournalInternational Journal of Market Research, Print_ISSN:1470-7853

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