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| Repository | University of Melbourne [Minerva Access] |
| URL | http://hdl.handle.net/11343/29646 |
| Author(s) | orcid:0000-0002-2399-6184; O'Sullivan, D; Abela, AV; Hutchinson, M |
| Item type | Article |
| Journal | European Journal of Marketing, Print_ISSN:0309-0566 |
| DOI | https://doi.org/10.1108/03090560910947070 |
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