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| Repository | University of Melbourne [Minerva Access] |
| URL | http://hdl.handle.net/11343/28027 |
| Author(s) | orcid:0000-0002-1201-9281; Bove, LL; Johnson, LW |
| Item type | Article |
| Journal | International Journal of Research in Marketing, Print_ISSN:0167-8116 |
| DOI | https://doi.org/10.1016/j.ijresmar.2006.01.007 |
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