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The marketing practices-performance relationship in professional service firms

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:243272
Author(s)Sweeney, Jillian C.; Soutar, Geoffrey N.; McColl-Kennedy, Janet R.
Item typeArticle
JournalJournal of Service Management, Print_ISSN:1757-5818, Online_ISSN:1757-5826
DOIhttps://doi.org/10.1108/09564231111136845

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