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| Repository | University of Queensland [UQ eSpace] |
| URL | https://espace.library.uq.edu.au/view/UQ:312338 |
| Author(s) | Johnston, Margaret A.; Paulsen, Neil |
| Item type | Article |
| Journal | Journal of Marketing Management, Print_ISSN:0267-257X, Online_ISSN:1472-1376 |
| DOI | https://doi.org/10.1080/0267257X.2013.838986 |
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