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Item Statistics

The relative influence of pioneer and follower price on reference price and value perceptions

RepositoryUniversity of Queensland [UQ eSpace]
URLhttps://espace.library.uq.edu.au/view/UQ:220651
Author(s)Lowe, Ben; Alpert, Frank
Item typeArticle
JournalJournal of Product & Brand Management, Print_ISSN:1061-0421
DOIhttps://doi.org/10.1108/10610421011086928

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