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| Repository | University of Queensland [UQ eSpace] |
| URL | https://espace.library.uq.edu.au/view/UQ:354945 |
| Author(s) | Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, John |
| Item type | Article |
| Journal | International Journal of Sports Marketing and Sponsorship, Print_ISSN:1464-6668 |
| DOI | https://doi.org/10.1108/IJSMS-16-02-2015-B002 |
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