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Item Statistics
Choice set size and consumer preference for an option with a “zero” attribute value
Repository | University of Queensland [UQ eSpace] |
URL | |
Author(s) | Mao, Wen |
Item type | Article |
Journal | Journal of Consumer Behaviour, Print_ISSN:1472-0817, Online_ISSN:1479-1838 |
DOI | https://doi.org/10.1002/cb.1889 |